Paid search and paid social advertising are fundamental to a winning digital marketing strategy. These digital ads can be utilized to increase website traffic, acquire social media followers or leads, boost posts and more. From campaign setup to execution, we have you covered.
Paid Search or “PPC”
Text ads placed on search engines where companies bid on keywords to have a particular advertisement displayed in search results. Costs are determined by keyword popularity and charged upon click.
Paid Social Ads
Facebook, Instagram, Pinterest and LinkedIn all offer advertising opportunities. Whether you are looking to promote an ad or gain more followers, there are a variety of ad types that are offered.
SEO also known as organic search is typically the number one driver of traffic to a website. Having a well-structured website is critical to being “visible” by the search engines. Website content, keywords, title tags and much more can affect your rankings in the search results. SEO is a process and requires ongoing management and expertise.
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